FPT GLOBAL INTERNSHIP PROGRAM
ACCOMPANY YOU ON YOUR GLOBAL CAREER JOURNEY
THE CHALLENGE
How do you tell the story of a Global Internship program in a way that feels different from a conventional recruitment video or program recap?
FPT Global Internship is a program designed for young international talents, offering them the opportunity to experience FPT Software’s working environment, engage with technology projects, and discover Vietnamese culture. With multiple layers of experience — from adapting to a new environment and working with technology teams to connecting with mentors and exploring Hanoi and Da Nang — the program naturally offered rich storytelling material. However, simply documenting these activities could easily result in another program recap, rather than a series that truly connects with its audience.
The challenge for NEWNOW was to turn these existing experiences into a content series with characters, stories, and emotions, allowing audiences not only to understand what Global Internship is, but also to imagine:
“What is it really like to be a Global Intern at FPT Software?”
As the production partner, NEWNOW collaborated with FPT Software to develop and produce the FPT Global Internship Program content series across two consecutive years, from 2023 to 2024, continuously evolving the program’s storytelling and visual identity with each edition.
NEWNOW’S APPROACH
Rather than telling the story from the brand’s perspective, NEWNOW chose to put the people experiencing the program at the center of the story. The interns became the main characters and the voices guiding the narrative. Their perspectives on their first days, working environment, technology, colleagues, mentors, and experiences in Vietnam became the key storytelling material for each piece of content.
This approach allowed FPT Software’s brand values to come through more naturally. Instead of directly communicating messages around an international environment, career opportunities, or company culture, NEWNOW allowed these values to emerge through the characters’ real experiences and perspectives. As a result, the brand message became more relatable, authentic, and engaging for the audience.
NEWNOW also developed the series around one continuous experience journey, rather than treating each video as a standalone piece. From introducing the interns and their first days in a new environment, to their work and technology experiences, explorations of Hanoi and Da Nang, and reflections at the end of the program, each piece captured a different chapter while remaining part of the same storytelling framework. This allowed every episode to have its own narrative while collectively building a complete picture of the Global Internship journey.
PRODUCTION APPROACH
Throughout production, NEWNOW combined interview-led storytelling with real-life footage to create a balance between narrative and visual experience. Interviews were used to explore each intern’s thoughts, emotions, and personal perspectives, while footage from the workplace, daily activities, interactions with mentors and colleagues, and experiences outside of work helped visualize the stories being told.
Alongside planned content and activities, the team also actively observed and captured spontaneous moments throughout production. A conversation, an unexpected reaction, or a simple everyday moment could become a detail that made the characters feel more genuine and relatable on screen. This approach allowed the series to retain a natural, documentary feel while maintaining the production quality expected of branded content.
Visually, NEWNOW focused on balancing two layers of experience: technology and culture. Footage of the workplace, projects, and technology helped express FPT Software’s DNA, while Hanoi, Da Nang, local people, and cultural experiences added depth and emotion to the journey. By weaving these two elements together, the series positioned Global Internship as more than an opportunity to work in a technology environment — it became a journey of discovery, connection, and experiencing a new culture.
FROM FOOTAGE TO STORY
For NEWNOW, production is not simply about capturing what happens, but about actively identifying and developing material that has storytelling potential. From selecting characters and defining narrative angles to developing interview questions, planning the shoot, and shaping the footage in post-production, every step was guided by the overarching story of the series.
The focus, therefore, was not on how many activities Global Internship had, but on how NEWNOW could turn those activities into stories with characters, perspectives, and emotions. Each episode became a chapter of the journey; together, the series created a larger narrative around people, technology, the working environment, and the experience of Vietnam — transforming an internship program into a connected brand experience.
THE NEWNOW TAKEAWAY
Behind every successful content series is more than beautiful footage. It is the ability to see the story within the experience. Through FPT Global Internship, NEWNOW transformed the interns’ real moments into a natural way of telling the story of FPT Software’s people, environment, and global spirit.
Because at NEWNOW, every experience has a story to tell — and every story has the potential to become a memorable brand experience.
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PROJECT INFORMATION
Client
FPT Software
Project
FPT Global Internship Program
Format
Branded Content Series
Seasons
2023 · 2024
NEWNOW's Role
Video Production
Deliverables
Concept Development · Content Production · Filming · Interview · Post-production
