TALK TO EXPERTS — WHERE EXPERTISE MEETS STORYTELLING
FROM EXPERTISE TO CONVERSATION
In the technology industry, expertise is one of a brand’s most valuable assets. Yet the deeper the expertise, the more challenging it can be to communicate it to a broader audience. Technical terminology, emerging technologies, and complex solutions may be familiar to industry professionals, but they do not always translate into content that is accessible or engaging to a wider audience. For FPT Software, the challenge was not simply about “talking about technology,” but about turning the company’s expertise into valuable stories that were accessible, relevant, and capable of sustaining long-term interest.
From this starting point, Talk To Experts was developed as a series where FPT Software experts share their perspectives on technology trends, market changes, and the ways technology is being applied to solve real-world business challenges. NEWNOW partnered with FPT Software throughout the production of the series, bringing these expert conversations to the screen in a professional, engaging, and visually compelling way. Rather than simply recording interviews, Talk To Experts creates a space for dialogue, where expertise is communicated through the stories, experiences, and perspectives of the people working directly with technology.
RETHINKING THE STORY: FROM TECHNOLOGY TO THE PEOPLE BEHIND IT
At the heart of Talk To Experts is the decision to place experts at the center of the conversation. Rather than focusing solely on products or solutions, the series opens up broader discussions around how technology is transforming businesses, which trends are shaping the industry, what challenges are emerging, and how businesses should prepare for the future.
This approach creates a balance between expertise and storytelling. Audiences are not simply presented with information about a technology; they are introduced to the topic through the experience and perspectives of people who are directly researching, implementing, or applying it. As a result, topics that might otherwise feel highly technical become more approachable and engaging, while retaining the depth of the brand’s expertise.
BUILDING A CONTENT PROPERTY WITH ROOM TO GROW
An important direction behind Talk To Experts was to avoid treating each episode as a standalone piece of content. The format was designed to be flexible enough for each season and episode to introduce a new conversation with a different expert, technology, or industry challenge, while maintaining the series’ overall spirit and visual identity.
Across the two seasons, the content has expanded from technology trends such as Cloud, Big Data, Data Analytics, and Hyperautomation to Generative AI and AI applications across multiple industries. This evolution in subject matter, combined with a consistent format, allows Talk To Experts to grow alongside the rapidly changing technology landscape rather than becoming a series tied to a single trend.
SEASON 01
PUTTING TECHNOLOGY INTO A REAL-WORLD PERSPECTIVE
Season 1 laid the foundation for Talk To Experts through conversations around emerging technology trends and how they can be applied to real-world business challenges. The content explored topics ranging from Cloud, Big Data, Data Analytics, and Hyperautomation to Healthcare and Generative AI, offering diverse perspectives on how technology is transforming the way businesses operate and innovate.
Rather than simply explaining technologies, the series placed each topic within a practical context and explored it through the perspectives of experts, making technical subjects more accessible and relevant. Season 1 established the core principle of the format: communicating expertise through conversation rather than one-way communication.
SEASON 02
EXPANDING THE CONVERSATION WITH AI
Building on the foundation of Season 1, Season 2 placed AI and intelligent technologies at the center of the conversation, reflecting the rapid evolution of the technology landscape. The content explored topics ranging from Generative AI and the future of work to AI applications in Healthcare, Insurance, Digital Commerce, and Automotive, focusing on how technology is driving tangible changes across industries.
While Season 1 explored the broader landscape of technology and business transformation, Season 2 went deeper into the impact of AI on industries and the future, further evolving Talk To Experts from a knowledge-sharing series into a platform that demonstrates FPT Software’s expertise and thought leadership.
MAKING COMPLEX TOPICS WORTH WATCHING
For NEWNOW, the production of Talk To Experts was not simply about recording an interview. The challenge was to create a visual experience that was professional enough to reflect the credibility of a technology brand, while remaining approachable enough to keep the conversations from feeling overly formal or corporate.
The series was therefore designed around a balance between expert credibility and human storytelling, combining depth of expertise with accessibility. Each conversation was presented within a consistent visual framework to maintain the series’ identity, while allowing each expert and topic to have its own character. The visuals were designed to support the content, making technical conversations more engaging and easier to follow without taking attention away from the people or the conversation itself.
DESIGNED TO EVOLVE WITH THE BRAND
A strong format should not only work for the present; it should have the ability to evolve with the brand. Talk To Experts was built on a flexible structure that allows the series to feature different experts, technologies, and industries without losing its overall identity.
Season 1 expanded from Cloud, Data, and Automation to Healthcare and AI, while Season 2 placed AI at the center and continued to explore Healthcare, Insurance, Digital Commerce, and Automotive. Each season can therefore build upon the established format while opening up new conversations around the issues and opportunities shaping the market.
FROM CONTENT TO THOUGHT LEADERSHIP
After two seasons, the value of Talk To Experts lies not only in the conversations it creates, but in the way the series gives FPT Software a dedicated space to continuously bring its expertise to the market. From technology, data, and digital transformation in Season 1 to AI and industry transformation in Season 2, the content continues to expand in both subject matter and real-world applications.
Through Talk To Experts, NEWNOW partnered with FPT Software to turn expert conversations into a consistent content experience with the potential to evolve over time. From emerging technology trends to conversations around AI and the future of industries, the series demonstrates how a well-developed format can continue to grow alongside the brand, the market, and the questions shaping the future.
PROJECT INFOMATION
Client
FPT Software
Project
Talk To Experts
Format
Expert Interview / Technology Content Series
Seasons
Season 1 · Season 2
NEWNOW's Role
Video Production
Deliverables
Expert Interview Videos · Video Coverage · Series Visuals · Episode Key Visuals
